贸易/进出口
民营公司
杭州市江干区民心路100号万银国际
杭州沃臻贸易有限公司,创建于2008年,公司总部位于浙江省杭州市钱江新城CBD中心,毗邻钱塘江,风景秀丽。
公司集设计、生产、销售及代理国际品牌为一体的品牌服饰企业,旗下全权代理“AOLAMA,DOSERMO”国际男装品牌。作为一家专业的男装品牌运营商,公司一直专注于***时尚领域的整体化服务,与欧洲高端一线男装接轨,实时把握男装潮流风向,力争把原汁原味的欧系男装文化与中国的品位***齐分享。
杭州沃臻贸易有限公司,拥有120多人的管理团队,由职业经理人带队,通过“设计开发部、加盟部、直营部、市场部、商品部”等各个部门的紧密协作,推动着“AOLAMA,DOSERMO”品牌的规范化运作。
公司进一步加强管理团队建立和专业化能力提升,储备持续发展所需人才、奠定永续经营理念和资源。
沃臻,将为成就“百年品牌”而憧憬、奋斗!
核心品牌AOLAMA 推介
【目标群体】
核心年龄:核心年龄:28-45岁,都市成熟白领、金领和高收入的自由职业者
社会地位:有丰富内涵、追求个人独特品味的时尚***
生活状态:社会精英人群,向往自由和惬意,有自己的资产、企业和驾驶高档汽车,出入当地高档社交场合
【风格描述】
时尚商务:黑白灰系列服装简洁大方在细节中体现简洁又奢华,时尚而又低调的风格,适合各种商务谈判和PART聚会;
时尚休闲:亮色系列服饰色彩鲜艳,风格相对嬉皮,通过分割、印花等手段来展现它的优雅与时尚,适合日常工作及度假休闲。
【品牌历史】
1985年,Aolama先生创立AOLAMA 品牌,并于1988年,正式推出了AOLAMA男装系列; 2008年,杭州金聚恒贸易有限公司(沃臻贸易前身)于ZXC集团签订协议,成为AOLAMA大陆区总代理。
Introduction of Wo Zhen Trading Company Limited.
Hangzhou Wo Zhen Trading Co., Ltd. was founded in 2008, the headquartered is in Hangzhou City, Zhejiang Province, at the CBD of Qianjiang New City. The company is adjacent to the Qian Tang River and the scenery around it is very beautiful.
The company set designs, products, sales and acting international brand as one of the brand clothing enterprise, it has general power of attorney an international men's clothing brand–Spanish "AOLAMA". As a professional men's clothing brand operators, the company keeps focus on the integrated service to men's fashion field. It was in line with European high-end line of men's and grasps the trend of men's direction at real-time, and all this strive to put the Department of European culture of men's wear authentic Chinese tastes and men share.
Hangzhou Wo Zhen Trade Co. Ltd. is a management team that has more than 120 people. It is led by professional managers and through the "Design and developmentdepartment,JoinedtheDepartment,Straightbattalion department, Marketing department, the Ministry of goods" and other departments in close collaboration to promote the standardized operation of Spain "AOLAMA" brand.
With 6 years develop; Hangzhou Wozhen Trading Limited Company has gradually become the concern of the domestic fashion industry high-end men's clothing Brand Company. Put Shanghai, Jiangsu and Zhejiang, Fujian as the core, and branch to the northeast, Sichuan, Guangdong and other regional radiation. By the end of 2014, its national sales network has reached 278, which joined the 232 stores, the straight camp shop 46, and annual sales reached 470000000 Yuan in 2014, and it has a certain brand influence.
The company has greatly enhanced the brand awareness, reputation and loyalty through product design, brand promotion, terminal marketing and other methods since its establish. And at the beginning of its establishment it closely focuses on the brand positioning, core values and characteristics.
The company has identified the medium-term development plans and objectives, and they will continue to improve product planning and design research anddevelopmentsystem,fromtheproduct, market, image, retail department, logistics, and information aspects of accelerated integration, to shape the core competence of the corporation. At the same time, further strengthen the management team building and professional ability to enhance sustainable development, reserve talents needed by the philosophy of sustainable management and resources.
Mission of this company is struggling for the internationalization of brand, and the vision of this brand is to achieve hundred years’ brand.
Wo Zhen will struggle for achieving hundred years’ brand!
The recommendation of the core brand—AOLAMA
[Target Group]
The Core Age: Core Age: Age: 28-45, mature white-collar, gold collar and free occupation that are higher income.
Social status: The men of rich connotation, fashionable men that have personal unique taste of clothes.
Living condition: The social elites, yearning for freedom and happy, have their own assets, enterprises and driving luxury cars, high-grade access to local social occasions
[Description of Style]
Fashionable and Business: A series of black, white and ash dress is simple and generous in the details reflect concise and luxury, fashionable and low-profile style, suitable for various business negotiations and the PART party;
Fashionable and casual: Bright series clothing color and style is relatively hippie. Through segmenting, printing and other methods to show its elegance and fashion, and it is suitable for daily work and leisure.
[History of Brand]
In 1985, Mr. Aolama established AOLAMA brand, and in 1988 officially launched the AOLAMA men's series; and in 2008, Hangzhou gold Juheng Trading Co. Ltd. (Wo Zhen trade predecessor) signed an agreement in the ZXC Group to become the general agent of AOLAMA district.
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