上海益博投资咨询有限公司

专业服务(咨询/人力资源/财会)

外资欧美

上海市延安东路175号旺角广场

IFOP EASTWEGO LTD

Ifop is a leading market research agency headquartered in Paris, France, with a presence in China via its subsidiary Ifop Asia since 1997.

Ifop Asia specializes in connecting international brands to Asian and Chinese consumers in order to help them make better market decisions. Our approach combines the core know-how and values of the Ifop group – sound methodological foundations, agile solutions, tailor made service – with specific understanding of local markets and populations to bring actionable information and consultancy to brands.

Ifop Asia primarily services the luxury, beauty, food and health sectors as well as media and advertising agencies. We are known for our specific expertise in addressing affluent targets and lifestyle issues. We incorporate digital in the way we decipher society, we interact with consumers and we deliver information to our clients. Beyond China, Ifop Asia works across the East Asian markets to bring brands with the understanding they need about the world’s most dynamic region.