快速消费品(食品/饮料/化妆品)
外资非欧美
上海市徐汇区龙漕路299号2A栋6F
1991
Red Earth is Born
Red Earth ***家店开业
The Red Earth brand is born in Melbourne, Australia, launching with Skin Care and Bath & Body ranges. Same year,?Red Earth opens its doors in Melbourne Daimaru Shopping Centre.
Red Earth在墨尔本Daimaru购物中心开业。
1995
Colour Cosmetics Debut
彩妆登场
Red Earth unveils its Colour Cosmetics range,?Earth Colour.
Red Earth 揭幕首个彩妆系列Earth Colour。
1998
Esprit acquires Red Earth
Esprit收购Red Earth
Riding on fashion brand, Red Earth becomes more trendy.
与时尚的紧密结合。
2000-2009
Expands into China
and beyond
拓展至中国以及其它国家
With phenomenal success in Australia during the 90s, Red Earth begins its global expansion, first launching in China with an enthusiastic reception.
鉴于90年代的成功,redearth开始了全球网络,在中国受到的热忱欢迎,代言明星包括舒淇,赵薇,郭晶晶
2009
Rediscover Red Earth
Red Earth重生
After years away from Australian soil, the original founders return the brand to Australia’s golden shores with a new fashion-forward aesthetic and international concept of beauty.
创始人使得redearth以更国际化的姿态回归澳大利亚的黄金海岸。
2010-12
Aussie Talent:
Juliana Forbes &?Bambi Northwood-Blythe &
Montana Cox
澳洲明星
Red Earth enlists Australian beauty Juliana Forbes to shoot its rebranding campaign for the launch of its first new Colour Collection,?Ocean Treasures.?Red Earth recruits Australian international model muse, Bambi-Northwood Blythe.?Red Earth scoops up Australia’s Next Top Model winner and undeniable beauty, Montana Cox, to front its Autumn/Winter 2012 campaign.
Juliana Forbes拍摄海洋彩妆系列,缪斯BambiNorthwood-Blythe签约,?澳洲***超模Montana Cox代言2012秋冬系列。
2012
Rediscover Red Earth
Red Earth 新天地
Red Earth launches the brand look into new markets.
Red Earth推出全新店铺设计。
2013- now
Return to Skin Care
护肤系列
Red Earth reintroduces Skin Care.
Red Earth再次推出护肤系列。
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