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The reason why an enterprise is recognized by the market is that it has to be different. This is the image of the enterprise. From the point of view of enterprise culture operation, it is mainly the enterprise's CI (enterprise identification system). CI is divided into three levels, namely, visual identification (VI), behavior identification (BI), and concept identification (MI). If visual recognition (VI) is an external table, then MI is inherent quality. A gentle man with his words and deeds, (behavior recognition) must be refined and courteous.